To drop the puck on a new season, Fairhart Productions was tasked with setting the stage for a large public display of affection for Canada’s national winter sport. Staged at Dundas Square in Toronto, the event featured local celebrities and live musical performances, headlined by pop band Hedley.

On behalf of S.D.I. Marketing, Fairhart handled show direction, produced videos on site, and managed live and pre-recorded content for the many billboards and large screens that filled the square.


  • CLIENT: SDI Marketing, NHL
  • TASK: Event Production, Social Media Interface, Video
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